ืงืจืŸ ื›ื”ืŸ | ืขืžื•ื“ 6 | ื”ื‘ืœื•ื’ ืฉืœ ืงื™ื™ืกื™ ืงื•ืœื’'



























































ืœื”ื™ื›ื ืก ืœืžื™ื˜ื”, ืœื”ื“ืœื™ืง ืืช ื”ืžื–ื’ืŸ ื•ืœืžืฉื•ืš ืืช ื”ืฉืžื™ื›ื” ืขื“ ืžืขื‘ืจ ืœืจืืฉ

ืขื ื”ื”ืจื’ืฉื” ื”ื–ื• ื”ืชืขื•ืจืจืชื™ ื™ื•ื ื™ื•ื ืื—ืจื™ ื”ืขื‘ืจืช ืืžื™ ืœื‘ื™ืช ืื‘ื•ืช.
ืืฉ ื”ื™ืฆื™ืจื” ืฉืœื™ ื“ืขื›ื”, ื›ืžืขื˜ ื›ื‘ืชื”.
ืขื™ื™ืคื•ืช ืขืฆื•ืžื” ื”ืฉืชืœื˜ื” ืขืœื™ ื•ื”ื“ื‘ืจ ื”ื™ื—ื™ื“ ืฉื™ื›ื•ืœืชื™ ืœื”ืฉืงื™ืข ื‘ื• ืžื—ืฉื‘ื” ื–ื”
ืื™ืš ืื ื™ ืžืืจื’ื ืช ืืช ื”ื™ืžื™ื ื›ืš ืฉื™ื”ื™ื” ืœื™ ืžืงืกื™ืžื•ื ื–ืžืŸ ื‘ืžื™ื˜ื” ื•ืžื™ื ื™ืžื•ื ื–ืžืŸ ื‘ืžืฉืจื“.

ืขืœ ืžื” ื”ื™ื ื—ื•ืฉื‘ืช

ืืฃ ืื—ื“ ืœื ื”ื›ื™ืŸ ืื•ืชื™ ืืฃ ืคืขื ืœืืคืฉืจื•ืช ืฉื™ื’ื™ืข ืจื’ืข ืื—ื“ ื‘ื—ื™ื™ ืฉื‘ื• ืืฆื˜ืจืš ืœื”ื™ืคืจื“ ืžืืžื ืฉืœื™ โ€“ ื‘ืขื•ื“ื” ื‘ื—ื™ื™ื. ืื•ื‘ื“ืŸ ืžื•ื—ืœื˜ ืฉืœ ืื“ื ื—ื™ ื”ื•ื ื‘ืœืชื™ ื ืชืคืฉ. ืขืœ ื”ื˜ืœื˜ืœื” ืฉื‘ืงืขื” ืืช ืกืคื™ื ืช ืงื™ื™ืกื™ ืงื•ืœื’' ื•ืขืœ ืชื”ืœื™ืš ื”ื—ื™ืคื•ืฉ ื•ื”ื—ืงื™ืจื” ืฉืžืฉืœื‘ ืฉื™ืชื•ืฃ ืžืื•ื“ ืื™ืฉื™ ืขืœ ืฉื™ื ื•ื™ื™ื, ืชื•ื‘ื ื•ืช, ื”ื›ืจื•ืช ื•ื”ืืจื•ืช ื‘ืจื‘ื“ื™ื ื”ืขืžื•ืงื™ื ืฉืœ ื”ื”ื•ื•ื™ื” ื‘ื“ืจืš ืืœ ืฉื™ื ื•ื™ ืขืกืงื™ ืžืฉืžืขื•ืชื™. ืคื•ืกื˜ ืฉื ื™

ื”ื˜ืœื˜ืœื” ืฉื™ืฆืจื” ืกื“ืงื™ื ื‘ืกืคื™ื ืช ืงื™ื™ืกื™ ืงื•ืœื’'

ืืฃ ืื—ื“ ืœื ื”ื›ื™ืŸ ืื•ืชื™ ืืฃ ืคืขื ืœืืคืฉืจื•ืช ืฉื™ื’ื™ืข ืจื’ืข ืื—ื“ ื‘ื—ื™ื™ ืฉื‘ื• ืืฆื˜ืจืš ืœื”ื™ืคืจื“ ืžืืžื ืฉืœื™ โ€“ ื‘ืขื•ื“ื” ื‘ื—ื™ื™ื. ืื•ื‘ื“ืŸ ืžื•ื—ืœื˜ ืฉืœ ืื“ื ื—ื™ ื”ื•ื ื‘ืœืชื™ ื ืชืคืฉ. ืขืœ ื”ื˜ืœื˜ืœื” ืฉื‘ืงืขื” ืืช ืกืคื™ื ืช ืงื™ื™ืกื™ ืงื•ืœื’' ื•ืขืœ ืชื”ืœื™ืš ื”ื—ื™ืคื•ืฉ ื•ื”ื—ืงื™ืจื” ืฉืžืฉืœื‘ ืฉื™ืชื•ืฃ ืžืื•ื“ ืื™ืฉื™ ืขืœ ืฉื™ื ื•ื™ื™ื, ืชื•ื‘ื ื•ืช, ื”ื›ืจื•ืช ื•ื”ืืจื•ืช ื‘ืจื‘ื“ื™ื ื”ืขืžื•ืงื™ื ืฉืœ ื”ื”ื•ื•ื™ื” ื‘ื“ืจืš ืืœ ืฉื™ื ื•ื™ ืขืกืงื™ ืžืฉืžืขื•ืชื™. ืคื•ืกื˜ ืจืืฉื•ืŸ.

ื˜ืงื˜ื™ืงื” ืžื•ื›ื—ืช ืœืฉื™ืคื•ืจ ื”ื”ื›ื ืกื•ืช ื‘ืขื–ืจืช ืฉื™ื•ื•ืง ื‘ื“ื•ืืจ ืืœืงื˜ืจื•ื ื™ ืื•ื˜ื•ืžื˜ื™

ืื™ืš ืžืชืžื•ื“ื“ื™ื ืขื ื”ื™ืงืฃ ืคืขื™ืœื•ืช ื”ืฉื™ื•ื•ืง ื”ื ื“ืจืฉืช, ืขืœ ืžื ืช ืœื™ื™ืฆืจ ื‘ืฉื•ื˜ืฃ, ืฉื•ื‘ ื•ืฉื•ื‘, ืืช ืื•ืชื ืชื”ืœื™ื›ื™ ืฉื™ื•ื•ืง, ืžื•ืœ ืžื•ืขืžื“ื™ื ืื• ืœืงื•ื—ื•ืช, ื›ืืฉืจ ืžืฉืื‘ ื”ื–ืžืŸ ืžื•ื’ื‘ืœ ื•ืœืขื™ืชื™ื ื’ื ื”ื™ื“ืข ื”ื“ืจื•ืฉ ื—ืกืจ. ื”ืชืฉื•ื‘ื” ื”ื™ื: ื‘ืขื–ืจืช ืฉื™ื•ื•ืง ืื•ื˜ื•ืžื˜ื™ โ€“ Automation Marketing โ€“ ืงืจืื• ื›ื™ืฆื“ ืฉื™ื•ื•ืง ืื•ื˜ื•ืžื˜ื™ ื™ืขื–ื•ืจ ืœื›ื ืœื”ื’ื“ื™ืœ ืืช ื”ื”ื›ื ืกื•ืช ืžืœืงื•ื—ื•ืช ื—ื“ืฉื™ื ื•ืœืงื•ื—ื•ืช ืงื™ื™ืžื™ื

ืื™ืš ืœื”ื’ื“ื™ืœ ืืช ื›ืžื•ืช ืกื’ื™ืจืช ื”ืขืกืงืื•ืช ืžืชื•ืš ืจืฉื™ืžืช ืชืคื•ืฆื” ืงื™ื™ืžืช

ื’ื™ื“ื•ืœ ืฉื™ืขื•ืจ ื”ื”ืžืจื” ืžืจืฉื™ืžืช ื”ืชืคื•ืฆื” ืžื•ืชื ื” ื‘ืžืกืคืจ ืžืฉืชื ื™ื. ืื—ื“ ืžื”ื, ื”ื˜ืžืขื” ืฉืœ ืชื”ืœื™ื›ื™ ืฉื™ื•ื•ืง ืื•ื˜ื•ืžื˜ื™ื™ื ืฉื—ื•ื–ืจื™ื ืขืœ ืขืฆืžื ื•ืžื‘ื˜ื™ื—ื™ื
ืงื™ื•ืžื ืฉืœ ืžืกืคืจ ืชื”ืœื™ื›ื™ ืฉื™ื•ื•ืง ืฉืœืขื™ืชื™ื ืงืจื•ื‘ื•ืช ื ื•ืคืœื™ื ื‘ื™ืŸ ื”ื›ื™ืกืื•ืช ืฉืœ ื”"ืื™ืŸ ื–ืžืŸ" ืื‘ืœ ื”ื ืืœื” ืฉืžื’ื“ื™ืœื™ื ืืช ื›ืžื•ืช ื”ืœืงื•ื—ื•ืช, ื›ืžื•ืช ื”ืขืกืงืื•ืช ื•ืขื•ื“. ืงืจืื• ื›ืืŸ ืื™ืš ืขื•ืฉื™ื ืืช ื–ื”

Pinterest โ€“ ืื™ืš ืžืฉื•ื•ืงื™ื ืขื ื”ืจืฉืช ื”ื–ื• ?

ื”ืื ื™ืฉ ื”ืฆื“ืงื” ืขืกืงื™ืช ืœื”ืฉืงื™ืข ื‘ืคื™ื ื˜ืจืกื˜ ? ื—ื‘ืจืช Hubspot ืคืจืกืžื” ืœืื—ืจื•ื ื” ืฉื‘ืคื‘ืจื•ืืจ 2012 , ื›ืžื•ืช ื”ื”ืคื ื™ื•ืช ืฉื™ื™ืฆืจื” ืคื™ื ื˜ืจืกื˜ ื”ื™ื™ืชื” ื’ื“ื•ืœื” ืžื›ืžื•ืช ื”ื”ืคื ื™ื•ืช ืฉื™ื™ืฆืจื” ื’ื•ื’ืœ + .  ื”ื ืชื•ืŸ ื”ื–ื” ืžืจืžื– ืขืœ ื”ืืชื’ืจ ืฉืžืขืžื™ื“ื” ื”ืจืฉืช ื”ืฆืขื™ืจื” ื•ื”ื—ื•ืฆืคื ื™ืช ื”ื–ื• ื‘ื™ื—ืก ืœืจืฉืชื•ืช ื”ืžื“ื™ื” ื”ื—ื‘ืจืชื™ืช ื”ืื—ืจื•ืช. ื‘ืคื•ืกื˜ ื”ืจืืฉื•ืŸ ื‘ืกื“ืจืช ื”ืคื•ืกื˜ื™ื ืขืœ ืคื™ื ื˜ืจืกื˜ ื”ืกื‘ืจืชื™ ืื™ืš ืžืชื—ื™ืœื™ื ืขื ืคื™ื ื˜ืจืกื˜ ื•ื”ืชื™ื™ื—ืกืชื™ ื‘ืฉื˜ื—ื™ื•ืช ืœื™ืขื“ื™ื [โ€ฆ]

Pinterest โ€“ ืžื” ื”ื“ืœื™ืง 10 ืžื™ืœื™ื•ืŸ ืžืฉืชืžืฉื™ื ื‘ื—ืฆื™ ืฉื ื” ?

ืœืคืขืžื™ื ื™ืฉ ืœื™ ื”ืจื’ืฉื” ืฉืื ืืขืฆื•ื ืืช ื”ืขื™ื ื™ื™ื ืœืžืฉืš ื—ื•ื“ืฉ, ืืฆื˜ืจืš ืœื”ืฉืงื™ืข ืื—ืจ ื›ืš ื—ื•ื“ืฉื™ื™ื ืจืง ื›ื“ื™ ืœื’ืœื•ืช ืืช ื”ืฉื™ื ื•ื™ื™ื ื•ื”ืชืžื•ืจื•ืช ื”ื—ื“ืฉื•ืช ื‘ืžื“ื™ื” ื”ื—ื‘ืจืชื™ืช. ื›ืš ืงืจื” ืœื™ ืขื ืคื™ื ื˜ืจืกื˜, Pintreset . Pinterest , ื”ื’ื™ืขื” ื›ื“ื™ ืœื”ื™ืฉืืจ ืื ื’ื ืืชื ืขืฆืžืชื ืืช ื”ืขื™ื ื™ื™ื ืœืจื’ืข ื•ืื—ืจื™ ืฉืคืชื—ืชื ืื•ืชืŸ ื’ื™ืœื™ืชื ืฉื™ืฉ ื›ืืŸ ืจืฉืช ื—ื‘ืจืชื™ืช ื—ื“ืฉื” ืฉื”ื’ื™ืขื” ื›ื“ื™ ืœื”ื™ืฉืืจ, [โ€ฆ]

ืฉื™ื ื•ื™ ืงื˜ืŸ ื‘ืืœื’ื•ืจื™ืชื ืฉืœ ื’ื•ื’ืœ , ืฉื™ื ื•ื™ ื’ื“ื•ืœ ื‘ืืชืจ ืžืืžืจื™ื

ืืคืงื˜ ื”ืคืจืคืจ: ืงืจืื• ื›ื™ืฆื“ ืฉื™ื ื•ื™ ืงื˜ืŸ ื‘ืืœื’ื•ืจื™ืชื ืฉืœ ื’ื•ื’ืœ ื”ื‘ื™ื ืœืฉื™ื ื•ื™ื™ื ื’ื“ื•ืœื™ื ื‘ืืชืจ ืžืืžืจื™ื ื”ื™ืฉืจืืœื™.
ื”ืื ื”ืžืืžืฅ ืœืฉื ื•ืช ืืช ื”ืืชืจ ื”ื™ื” ืฉื•ื•ื” ?
ื•ืžื” ืืชื ื™ื›ื•ืœื™ื ืœืงื—ืช ืžื–ื” ? ืœื—ืฆื• ื•ืงืจืื•

8 ืจืขื™ื•ื ื•ืช ืœื™ืฆื™ืจืช ืชื•ื›ืŸ ืœืืชืจ ืื• ืœื‘ืœื•ื’

ืื ืืชื ืžื›ื™ืจื™ื ืืช ื”ืงื•ืœ ื”ื–ื” ืฉืื•ืžืจ: ืื™ืŸ ืœื™ ืขืœ ืžื” ืœื›ืชื•ื‘ ืื• ืื ื™ ืœื ื™ื•ื“ืขืช ืขืœ ืžื” ืœื›ืชื•ื‘ โ€“ ื”ืคื•ืกื˜ ื”ื–ื” ื‘ืฉื‘ื™ืœื›ื.
ืœื—ืฆื• ื•ืงื‘ืœื• 8 ืจืขื™ื•ื ื•ืช ืœื™ืฆื™ืจืช ืชื•ื›ืŸ ืœืืชืจ ืื• ืœื‘ืœื•ื’.

6 ืฉืœื‘ื™ื ืœืฉื™ื•ื•ืง ื•ืžื›ื™ืจื•ืช ืžืžื•ืงื“ื™ ืœืงื•ื—

ื›ื“ื™ ืœืฉืคืจ ืืช ื—ื•ื•ื™ืช ื”ืฆืจื™ื›ื” ืฉืœ ืœืงื•ื—ื•ืช ืคื•ื˜ื ืฆื™ืืœื™ื™ื ื™ืฉ ืœื ื˜ื•ืฉ ืืช ื”ื—ืฉื™ื‘ื” ื”ืฉื™ื•ื•ืงื™ืช ื”ืžืกื•ืจืชื™ืช ื•ืœืืžืฅ ื’ื™ืฉื” ืฉืžื‘ื•ืกืกืช ืขืœ ืฉื™ื•ื•ืง ื•ืžื›ื™ืจื•ืช ืžืžื•ืงื“ื™ ืœืงื•ื—. ื”ืคื•ืกื˜ ื”ื‘ื ืกื•ืงืจ ื’ื™ืฉื” ื—ื“ืฉื ื™ืช ืฉืžื‘ื•ืกืกืช ืขืœ 6 ืฉืœื‘ื™ื ืฉืžื’ื“ื™ืจื™ื ืืช ื”ื”ืชื ื”ื’ื•ืช ืฉืœ ื”ืขืกืง ื•ื”ืœืงื•ื— ื‘ื›ืœ ืฉืœื‘ ื‘ืชื”ืœื™ืš ื”ืฉื™ื•ื•ืง ื•ื”ืžื›ื™ืจื”. ืกืงื™ืจื” ืขืœ ื”ื’ื™ืฉื” ืฉืœ ืœืื•ืจื” ืคื˜ืจืกื•ืŸ ืžื—ื‘ืจืช ื”ืกืคืจ Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization

5 ืžื’ืžื•ืช ืœืฉื™ื•ื•ืง ืžื“ื•ื™ืง ื‘ืฉื ืช 2012

ื”ืคืœื˜ืคื•ืจืžื” ืฉืžื’ื“ื™ืœื” ืืช ื”ื™ื›ื•ืœืช ื”ืฉื™ื•ื•ืงื™ืช ืฉืœ ื›ื•ืœื ื”ื™ื ื”ืื™ื ื˜ืจื ื˜.
ื™ื—ื“ ืขื ื–ืืช, ื”ืขื•ืฆืžื” ืฉืชืืคืฉืจ ืœื”ื•ื‘ื™ืœ ืืช ื”ืขืกืง ืœืฉื’ืฉื•ื’ ื‘ืฉื ืช 2012 ื”ื™ื ืืกื˜ืจื˜ื’ื™ื” ืฉื™ื•ื•ืงื™ืช ื•ืžืื’ืจ ื ืชื•ื ื™ื ื’ื“ื•ืœ.
ืงืจืื• ืขืœ 5 ืžื’ืžื•ืช ืœืฉื™ื•ื•ืง ืžื“ื•ื™ืง ื‘ืฉื ืช 2012

ืงืจืŸ ื›ื”ืŸ ืฉื•ื—ื˜ืช ืคืจื•ืช ืงื“ื•ืฉื•ืช ื‘ืฉื™ื•ื•ืง ื‘ืื™ื ื˜ืจื ื˜ [ื•ื™ื“ืื•]

ืœืงืจืืช ืกื•ืฃ ืฉื ืช 2012, ืื™ืจื—ื” ื“ืงืœื” ืžื•ืจ ืž- Video4Biz ืืช ืงืจืŸ ื›ื”ืŸ ืœืฉื™ื—ื” ื’ืœื•ื™ื” ืขืœ ื”ื“ื‘ืจื™ื ืฉืœื ืžืกืคืจื™ื ืœื‘ืขืœื™ ืขืกืงื™ื ื‘ืฉื™ื•ื•ืง ื‘ืื™ื ื˜ืจื ื˜. ื‘ืชื›ื ื™ืช ืชื•ื›ืœื• ืœืฉืžื•ืข ืืœื• ืคืจื•ืช ืงื“ื•ืฉื•ืช ืฉื•ื—ื˜ืช ืงืจืŸ ืขืœ ื”ืžื–ื‘ื— ืฉืœ ืฉื™ื•ื•ืง ื‘ืื™ื ื˜ืจื ื˜, ืžื” ืœืจื•ื—ื ื™ื•ืช ื•ืœืฉื™ื•ื•ืง ื‘ืื™ื ื˜ืจื ื˜, ื•ื’ื ืžื” ื”ืงืฉืจ ื‘ื™ืŸ ืชืื™ืœื ื“, ื—ืœื•ืžื•ืช ื•ืงื™ื™ืกื™ ืงื•ืœื’'

3 ื”ื™ื‘ื˜ื™ื ืžืจื›ื–ื™ื™ื ืœืžื™ืชื•ื’ ืื™ืฉื™ ื‘ืกื‘ื™ื‘ื” ืขืกืงื™ืช

ืžื” ื”ื•ื ื”ืžื•ืชื’ ืฉืœ ืขืกืง ืฉื‘ืขืœื™ื• ื”ื ื”ืขืกืง ื•ื”ืขืกืง ื–ื” ื‘ืขืœื™ื• ?
ืžื”ื• ืžื™ืชื•ื’ ืื™ืฉื™ ื•ื”ื™ื›ืŸ ื”ื•ื ื‘ื ืœื™ื“ื™ ื‘ื™ื˜ื•ื™ ื‘ืกื‘ื™ื‘ื” ื”ืขืกืงื™ืช ืฉืœืš ?
ื”ืชืฉื•ื‘ื•ืช ืœืฉืืœื•ืช ื”ืืœื” ื•ื™ื•ืชืจ ื ืžืฆืื•ืช ื‘ืคื•ืกื˜ ื”ื‘ื.

Brichbox.com โ€“ ืื™ื–ื” ื™ื•ืคื™ ืฉืœ ื›ืกืฃ

ืชืฉื•ืงื” ื‘ืฆื“ ืื—ื“, ืžืฆื•ืงื” ื‘ืฆื“ ื”ืฉื ื™, ื•ื—ื™ื‘ื•ืจ ื‘ื™ืŸ ื”ืฉื ื™ื™ื, ื”ื ื”ื‘ืกื™ืก ืœืขืกืง ืฉืžื’ืœื’ืœ ืžื™ืœื™ื•ื ื™ ื“ื•ืœืจื™ื ืชื•ืš ืฉื ื”.
ืงืจืื• ืขืœ ื”ืฆืžื™ื—ื” ื”ืžื”ื™ืจื” ืฉืœ Brichbox ืฉืžืื—ื•ืจื™ื” ืขื•ืžื“ื•ืช ืฉืชื™ ืฉื•ืชืคื•ืช ื‘ื ื•ืช 27 ื‘ืœื‘ื“.
ืฉื™ืขื•ืจ ืขืกืงื™ ืžื”ื—ื™ื™ื ืชื•ื›ืœื• ืœืœืžื•ื“ ืžื”ืŸ ื›ืืŸ.

ื‘ื ื™ื™ืช ืืชืจ ื•ื•ืจื“ืคืจืก โ€“ 10 ื›ืœืœื™ ื™ืกื•ื“ ืœื”ืงืžืช ืืชืจ ืื™ื ื˜ืจื ื˜ ืฉื™ื•ื•ืงื™

ื‘ืฉื•ืจื” ื”ืชื—ืชื•ื ื”, ืืชืจ ืื™ื ื˜ืจื ื˜ ื”ื•ื ื›ืœื™ ืฉื™ื•ื•ืงื™. ืื ืขื•ืฉื™ื ืื•ืชื• ื ื›ื•ืŸ, ื”ื•ื ื™ื›ื•ืœ ืœื”ืคื•ืš ืœื”ื™ื•ืช ื›ืœื™ ืฉื™ื•ื•ืง ื—ื–ืง ื‘ื™ื•ืชืจ.
ืžืฆื“ ืฉื ื™, ืื ืขื•ืฉื™ื ืืช ื›ืœ ื”ื˜ืขื•ื™ื•ืช ื”ื ืคื•ืฆื•ืช, ืžืื•ื“ ืงืœ ืœื”ืจื•ืก ืื•ืชื•. ืงื‘ืœื• 10 ื›ืœืœื™ ื™ืกื•ื“ ืœื‘ื ื™ื™ืช ืืชืจ ื•ื•ืจื“ืคืจืก ืฉื™ื•ื•ืงื™ ื•ืืคืงื˜ื™ื‘ื™.

ื”ื—ื•ืžืจ ื‘ืืชืจ ื–ื” ื”ื™ื ื• ืœืฉื™ืžื•ืฉ ืคืจื˜ื™ ืื™ืŸ ืœื”ืคื™ืฅ, ืœื”ืขืชื™ืง, ืœืฉื“ืจ ืื• ืœืคืจืกื ื—ื•ืžืจ ื›ืœืฉื”ื• ืžืชื•ืš ื”ืืชืจ, ืœืœื ื”ืกื›ืžื” ืžืจืืฉ ื•ื‘ื›ืชื‘ ืฉืœ ื‘ืขืœื™ ื–ื›ื•ื™ื•ืช ื”ื™ื•ืฆืจื™ื ื”ืฉื•ื ื™ื
ืงื•ืจืก ืฉื™ื•ื•ืง ื‘ืื™ื ื˜ืจื ื˜ | ืืคื™ื•ืŸ ืืชืจ | ื›ืชื™ื‘ื” ืฉื™ื•ื•ืงื™ืช | ืงื™ื“ื•ื ืขืกืงื™ื ื‘ืื™ื ื˜ืจื ื˜ | ื‘ื ื™ืช ืืชืจ
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